the rise of ryze
How two padel-obsessed friends created their own brand
In the world of padel, few rackets have made an entrance as bold and unexpected as the RYZE PEGASUS. Sleek, high-performing, and backed by a story that reads more like a startup fairytale than a product launch, the PEGASUS isn’t just a racket – it’s the embodiment of grit, vision, and a love for the game.
​
The journey began in 2022, in a modest basement where two padel-obsessed friends – whose names have become synonymous with the RYZE brand – decided to chase a shared dream.​ Frustrated by the lack of affordable, high-quality rackets on the market, they envisioned something different: a padel racket that combined elite performance with striking design, without the inflated price tag. That vision became the blueprint for the RYZE PEGASUS.​
What followed was months of obsessive research, countless prototypes, and late-night debates over materials, balance points, and branding. The duo tested samples relentlessly, refining every detail from grip texture to frame composition. Their goal wasn’t just to create a racket – they wanted to build a brand that resonated with players who cared about both performance and personality. Less than three months later, the first production run of the RYZE PEGASUS arrived. With its aerodynamic frame, responsive feel, and bold aesthetic, the racket was ready to meet the world.
​
The founders launched it on Amazon Europe, hoping for a modest reception. What they got instead was a tidal wave of interest. Within weeks, the PEGASUS earned the coveted ‘Amazon’s Choice’ badge and quickly became one of the platform’s best-selling padel rackets in France.
But the success wasn’t just about sales – it was about connection. The team leaned into social media, creating playful, high-energy content on TikTok and Instagram that showcased the racket in action and celebrated the joy of padel. One viral video racked up 15 million views in two months, catapulting the brand into the spotlight and turning their basement startup into a full-fledged business.
As demand soared, the founders outgrew their basement, moved into an office, and eventually secured a dedicated warehouse. They expanded their product line to include padel accessories like overgrips and frame protectors, but the PEGASUS remained the crown jewel – a symbol of everything RYZE stood for: accessibility, quality, and a touch of rebellious flair.
Technically, the RYZE PEGASUS is built for versatility. It offers a balanced blend of power and control, making it ideal for intermediate players looking to elevate their game. Its carbon frame and EVA foam core providing a responsive feel. Yet what truly sets the PEGASUS apart is its origin story. It wasn’t born in a corporate boardroom or backed by a global sports brand. It was imagined by two friends with a shared passion, brought to life through trial and error, and embraced by a community that saw something special in its authenticity. Today, RYZE is more than a padel brand – it’s a movement – a reminder that with enough heart, hustle, and a few sleepless nights, even the most ambitious ideas can take flight.
ryzepadel.com
